Case Study — Paradox Hotel Vancouver
Paradox Hotels — Luxury Hotel Rebrand from Trump
Cinematic brand storytelling for a luxury hotel experience that captures emotion and elegance.
The Challenge
What Paradox Hotel Vancouver Needed
Paradox Hotels needed to completely rebrand a Vancouver luxury property transitioning away from the Trump brand — a complex challenge involving brand removal, new identity creation, and repositioning in the luxury hospitality market, all while maintaining operational continuity and guest confidence.
Our Approach
How Evolve Delivered
Evolve managed the full rebrand — from de-branding the existing Trump identity through creating the new Paradox visual system. Cinematic content captured the property's architectural beauty and guest experience. The rebrand was executed to maintain luxury positioning while establishing a distinct, controversy-free brand identity.
Results
What We Achieved
Successful brand transition from Trump to Paradox with minimal guest disruption
New luxury brand identity that established independent market positioning
Cinematic content that showcased the property's unique architecture and experience
Brand materials deployed across booking platforms, travel media, and event marketing
Services Delivered
Services We Provided
"We moved away from the TRUMP brand, which came with a litany of complex challenges. Evolve tied up all the loose ends and re-introduced the property as Paradox Hotel."
Dominique Bertolucci
General Manager, Paradox Hotel
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