Case Study — Dowco

Dowco — Modernizing a 50-Year Industry Pioneer

50-year industry pioneer in 3D steel detailing. Modernized brand with Microsoft HoloLens integration.

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Industry:Real EstateRebrandingWebMixed Reality

The Challenge

What Dowco Needed

Dowco, a 50-year pioneer in 3D steel detailing and construction technology, needed a brand that reflected its innovation leadership while honoring its industry legacy. The company also required Microsoft HoloLens integration for immersive project visualization presentations.

Our Approach

How Evolve Delivered

Evolve delivered a ground-up rebrand — identity, web platform, film production, and mixed reality integration — that positioned Dowco as both an industry veteran and a technology innovator. HoloLens 2 experiences allowed clients to visualize steel structures in mixed reality before fabrication.

Dowco project by Evolve Branding

Results

What We Achieved

Complete brand transformation for a 50-year industry pioneer

Microsoft HoloLens integration for immersive 3D steel structure visualization

Web platform showcasing technical capabilities and project portfolio

Film content communicating innovation story to enterprise clients and trade media

Services Delivered

Services We Provided

Brand Visual Identity

We distil what makes your company different into a logo system, colour palette, type hierarchy, and a 60-page guideline deck your team can hand to any printer, developer, or ad agency without calling us first.

Web & App Development

We engineer websites where search visibility is part of the blueprint — metadata, speed scores, and responsive breakpoints are set before the first pixel ships. The outcome: sites that climb organic rankings and turn traffic into revenue.

Film Production

Our in-house production studio shoots commercials, motion graphics, and branded documentaries on Georgia Street — same building as our designers — so the footage matches your brand guidelines down to the hex code.

Next-Gen Technology

We are one of the few Canadian agencies with hands-on HoloLens 2 development experience — building mixed-reality sales demos, 3D product configurators, and interactive trade-show installations since 2019.

"Evolve overhauled our fifty-year-old identity and gave us a brand that finally matches our technology. The logo, website, and launch video shipped as one coordinated package — no delays, no miscommunication between teams."

Ewen Dobbie

CEO

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